Marketing in Progress with Moritz Fritzen

Ultimate Guide to Annual Marketing Planning

Part 1 of 4: Why most consumer startup marketing plans fail and how to build one that actually wins

Nov 21 • 

Moritz Fritzen

15

1

1

October 2025

Ultimate Retention Strategy for Consumer Startups [Part 3]

Part 3 of 3 — A Founder’s Guide to Retention: How to Turn Habit into Compounding Revenue

Oct 30 • 

Moritz Fritzen

14

2

Ultimate Retention Strategy for Consumer Startups [Part 2]

Part 2 of 3 — A Founder’s Guide to Retention: From first use to habit

Oct 23 • 

Moritz Fritzen

21

4

6

Ultimate Retention Strategy for Consumer Startups [Part 1]

Part 1 of 3 — A Founder’s Guide to Retention: How to patch your leaky bucket before your CAC really kills you.

Oct 16 • 

Moritz Fritzen

23

6

5

3 Leadership Principles That 10× the Output of your Marketing Team

The hard-earned lessons that took me from bottleneck to multiplier.

Oct 10 • 

Moritz Fritzen

26

5

5

How to Get from 0 to €1 Million in Revenue

A tactical guide to doing the unscalable work that sparks real growth.

Oct 2 • 

Moritz Fritzen

24

5

4

September 2025

Ultimate Paid Social Strategy

A step-by-step system to scale paid social from Pre-Seed to Series B without burning cash.

Sep 26 • 

Moritz Fritzen

26

5

6

How to Pick the Right Channels (and Ignore the Wrong Ones)

Part 3 of 3 in the Consumer Marketing Strategy series. Turn your strategy into a channel plan that actually works.

Sep 18 • 

Moritz Fritzen

20

2

7

The State of AI in Consumer Marketing: 2025 Survey Report

Insights from 102 consumer marketers on AI adoption, impact, and the hype–reality gap.

Sep 12 • 

Moritz Fritzen

22

7

8

The Consumer Startup Marketing Org Blueprint (Part 3)

How to organize your Marketing team as you grow beyond 5 people

Sep 4 • 

Moritz Fritzen

21

5

8

August 2025

Ultimate Guide for Startup Branding

The stage-by-stage manual for building a consumer startup brand that actually scales.

Aug 28 • 

Moritz Fritzen

29

6

9

How to Build Your Consumer Marketing Strategy

Part 2 of 3 in the consumer marketing strategy series. Don’t pick channels before you do this groundwork.

Aug 21 • 

Moritz Fritzen

24

4

9